Explaining The Momo Challenge: When Internet Trends Go Dark
The Momo “Challenge” and Help for MCA Parents
MCA takes our efforts to keep students secure with our technology tools very seriously. One of these tools is “Bark.” Parents are encouraged to receive Bark Alerts to help identify threats like the “Momo Challenge” and follow up with their own students.
The concern around this phenomenon has actually been around for several months now, and we have taken various measures to protect children wherever possible. For Bark for Parents users, we have adjusted our algorithms to better alert parents to signs that their children are talking about or sharing specific content referencing the Momo Challenge. We do this across the dozens of platforms we monitor including Snapchat, Instagram, SMS, and WhatsApp.
We’ve taken similar action for your school and system. Content pertaining to the Momo Challenge triggers our algorithms to look for potential issues with suicidal ideation and self-harm. It’s always important to note that context is a huge factor for evaluating a genuine risk. The Bark for Schools system will be looking for multiple triggers within a conversation before determining the issue is something more severe and thus worthy of bringing to your attention.
Chief Customer Officer
Bark for Schools
Find out the details behind the latest dangerous internet trend going viral on WhatsApp [and other platforms] and how you can talk to your kids about it: